A speacial Internet Briefing with a special guest from Australia.

How to Build Web Businesses – Lessons Learned from Kazaa
03.12.2009 18.00-20.00 anschliessend gehen wir in ein Restaurant
Achtung: Liip, Feldstrasse 133, 8004 Zürich http://map.search.ch/zuerich/feldstr.133

Learn from pioneers and big international projects. Mick Liubinskas, ex-Head of Marketing at Kazaa will talk about the lessons learned from the P2P network Kazaa. Kazaa had over 300 million downloads and 5 million users With more than 50 web businesses Mick helped them understand where they are now and what is the most important thing to focus on. He developed a methodology for building web businesses and helping startups grow.

At Kazaa we went through all phases of a product life cycle – right up to 5 million users online at any one time and 300 million users that downloaded clients.

Thinking, developing, testing, building a foundation, driving growth, managing mega-growth and managing market change.

- What are the differences and lessons at each stage?
- How do you get focused and stay focused on what you need to do next?
- How to balance Design, Product, Technology, Business Development
- Insights on particularity of online services, desktop software, subscription, search, affiliate, digital content, advertising, freemium and lead generation.

Mick Liubinskas
Mick co-founded Pollenizer with Phil and heads up the strategy/marketing team. Working as a web strategist, Mick brings together the customers, technology and business model to create a profitable business. Known as ‘Mr Focus’, he helps companies concentrate their resources on creating exceptional value to a small segment and then exploding growth. Mick headed up the marketing and business development teams for the enormous and notorious Kazaa file-sharing application. Together, Mick and Phil helped take Kazaa to four million downloads a week, 300 million total downloads and 5 million people online. Mick has also raised investment and run his own startup and worked in Europe, North America and Asia with Zapr & Tangler as CMO. With Pollenizer, Mick has worked with a number of outstanding management teams from around the globe including 3eep, Lingopal, GetPrice, Xumii, Photo Art and sits on the board of MoGeneration.

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